Prospective buyers of condos in luxury high rises in, say, Williamsburg are drawn to aesthetics like counter tops, cabinet work, floors and, of course, the views. While attention may be paid to the color of the walls, buyers aren't concerned about paint quality and certainly not where it's produced. The roof garden may be a selling point, but not the paint.
|Color Me Brooklyn|
Freddy gave me a fascinating tour of the factory bustling with activity despite the winter weather. High-lows buzzed about stacks of cans while paint in a variety of colors swirled in several five hundred and thousand gallon vats. When Mercury Paint started in 1947 there were about thirty other manufacturers of paint in New York City alone. Today the industry as a whole is dominated by five enormous players each with revenues well over $1B. In New York City, Mercury acquired the Amsterdam and Sapolin brands and is the last one standing.